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February 2969

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1:20:31

Your Customer’s Experience: Their Path to Your Success

Bethel Nathan
Owner & Business Coach/Speaker at Elevate by Bethel
January 2017
The start of a new year is the perfect time to consider whether you’re offering your customers the best possible experience. Simple improvements to your processes can translate into big gains in client satisfaction and more positive reviews and referrals for your business. During this one-hour webinar, Bethel Nathan will share her tips for improving your clients’ experience and, in turn, your own bottom line.
1:24:09

A Match Made in Heaven: Video and Social Media

Alan Berg + Andy Ebon
Certified Speaking Professional®, WeddingWire Education Guru | Founder of Wedding University and The Wedding Marketing Blog
February 2017
Videos are a great way to capture the attention of your audience. In fact, videos account for almost 70% of consumer Internet traffic! But how do you create and distribute videos to best showcase your work if you don’t have video expertise? During this one-hour webinar, WeddingWire Education Guru Alan Berg and Founder of Wedding University Andy Ebon give their tips on how to easily use video combined with social media to attract and impress your audience even if you’re a video newbie.
1:14:16

Niche PR: How to Become the “Go-To” Expert in your Arena

Meghan Ely
OFD Consulting, WeddingWire Education Expert
March 2017
In the competitive wedding industry, embracing your niche and effectively conveying your expertise will help you stand out. Defining a niche allows you to specialize in an area that suits your talents and personality, gives focus to your marketing, and helps you attract your ideal clients. In this webinar Education Expert Meghan Ely will share the steps to understanding your unique strengths, promoting your niche expertise to your audience, and utilizing PR to grow your business.
1:22:03

Your ROI is in the WHY: How to Differentiate Yourself in a Crowded Market

Alan Berg
Certified Speaking Professional®, WeddingWire Education Guru
April 2017
Why does a couple choose your business over another? Why do potential clients sometimes decide to book your competitor, even if your price is the same, or lower? You know that they are in need of your business (your “What”) because they made an inquiry. But how do you convince them that you are their best choice (your “Why”)? The answer often lies in how you’re selling your business. During this webinar WeddingWire Education Guru Alan Berg will share sales strategies for better conversions and higher return on investment.
1:17:16

A Decade of “I Do”: How Weddings Have Evolved in 10 Years

Sonny Ganguly
Chief Marketing Officer, WeddingWire
May 2017
In honor of WeddingWire’s 10th anniversary, we conducted a study of nearly 15,000 couples who were married in 2016 and ten years ago. The survey revealed how technology has significantly impacted planning, as well as some unexpected insights on how weddings have evolved. This webinar, WeddingWire Chief Marketing Officer Sonny Ganguly will share survey highlights and implications for your business.
1:04:41

Don't Hide Your Pride: Tips & Tricks That Speak to Same-Sex Couples

Kathryn Hamm
WeddingWire Education Expert, Diversity & Inclusion Specialist
June 2018
June is Pride Month and LGBTQ couples (and their allies!) are celebrating with festivals, dances, parades, and marches around the country. It's also a great time for wedding professionals to think about what's happening locally and brush up on LGBTQ wedding trends. During this webinar, WeddingWire Education Expert Kathryn Hamm will help you showcase your pride and allied support through your digital footprint.
1:07:17

Pricing Practice Makes Perfect: Answering Price Questions with Ease

Alan Berg
Certified Speaking Professional®, WeddingWire Education Guru
July 2017
Whether it's in person, on the phone, via email, or on your website, handling pricing questions can be a delicate art. Determining the best way to respond to these questions requires an in-depth understanding of your clients and the challenges that couples face in the planning process. During this webinar, WeddingWire Education Guru Alan Berg will share how to anticipate and look forward to pricing questions to help you close more sales.
57:30

Adjust Your Focus: Time Management & Productivity Techniques

Vanessa Joy
Photographer, WeddingWire Education Expert
August 2017
As a business owner, you are often forced to be a jack-of-all-trades when you should be focusing on your own trade. Learn the best techniques for creating a workflow that serves not only your business but also your life. During this webinar, WeddingWire Education Expert Vanessa Joy will share tips for evaluating your business needs, prioritizing what’s important, and making the best use of your time.
52:03

The Power of Reviews: How to Collect, Manage, and Use Them

Kyle Mihalcoe
Associate Director of Customer Success at WeddingWire
September 2017
95% of engaged couples use reviews throughout their planning process, from researching prospective vendors to making final booking decisions. Proactively managing your reviews is a key way to ensure that you are putting your best foot forward for potential clients. During this webinar, WeddingWire’s Associate Director of Customer Success Kyle Mihalcoe will share insider tips for collecting and managing reviews, and creative ideas for showcasing reviews in your marketing.
1:16:56

Engagement Season Tune Up: Get Ready to Book More Weddings

Alan Berg
Certified Speaking Professional®, WeddingWire Education Guru
October 2017
Nearly 40% of engagements happen between November and February. Are you prepared for these newly engaged couples? In this webinar WeddingWire Education Guru Alan Berg will share key tips to help you prepare your business for engagement season, stand out to potential clients, and book more weddings.
1:25:20

Marketing to Millennial Couples: Top Tips for 2018

Sonny Ganguly
Chief Marketing Officer, WeddingWire
December 2017
80% of engaged couples on WeddingWire are millennials. Is your business using the latest tactics for reaching this audience? In this webinar, WeddingWire Chief Marketing Officer Sonny Ganguly will share the best ways to reach, impress, and connect with millennial couples to help you grow your business in 2018.